GfK is one of the world’s leading market research companies. More than 13,000 employees in over 100 countries investigate how people live, think and consume. With the title “Clarity”, the 2014 annual report documents the entrepreneurial foundation for successful brand management. Two white books with an innovative and minimalist finish document the fields of activity. Reports, case studies and infographics convey the research expertise and the benefit for GfK’s clients. Emotionally appealing illustrations and colours underline the overall appearance.