Illustrations

GfK Marketing Intelligence Review

The magazine “GfK Marketing Intelligence Review” of the GfK Verein e.V. in Nuremberg is published twice a year in English, featuring internationally renowned authors from academia and industry reporting on new methods and trends in market research. In its design, the magazine proposes a new and modern style of magazine design in the field of market research. The challenge was to develop a unique visual style, one that can also serve very abstract, academic subjects. The solution was found in illustrations, such as in combination with photography.

Red Dot