Illustrations

GfK Marketing Intelligence Review

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The magazine “GfK Marketing Intelligence Review” of the GfK Verein e.V. in Nuremberg is published twice a year in English, featuring internationally renowned authors from academia and industry reporting on new methods and trends in market research. In its design, the magazine proposes a new and modern style of magazine design in the field of market research. The challenge was to develop a unique visual style, one that can also serve very abstract, academic subjects. The solution was found in illustrations, such as in combination with photography.

Credits
  • Client:
    GfK Verein e.V., Nuremberg
  • Design:
    she Scheufele Hesse Eigler Kommunikation, Frankfurt/Main
  • head of advertising:
    Oliver Hesse
  • art direction/illustration:
    Nicola Sunderdiek
  • graphic design:
    Katrin Janka
  • strategic planning:
    Beate Scheufele
  • project management:
    Silke Asbrand