Magazine

GfK Marketing Intelligence Review

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The magazine “GfK Marketing Intelligence Review” is published biannually in English by the GfK Verein in Nuremberg. Internationally renowned authors report about new methods and trends in market research. With regard to its design, the magazine breaks new grounds. The special challenge was to develop a unique visual style which also supports the presentation of abstract, scientific topics. The solution was found through the use of illustrations and a combination of photography and illustration.

Credits
  • Client:
    GfK Verein e.V., Nuremberg
  • Design:
    she Scheufele Hesse Eigler Kommunikation, Frankfurt/Main
  • head of advertising:
    Oliver Hesse
  • creative direction/concept:
    Nicola Sunderdiek
  • graphic design:
    Katrin Janka
  • strategic planning:
    Beate Scheufele
  • project management:
    Silke Asbrand