Packaging for the GIZEH BLACK product line stands out due to its black cardboard that is printed with intense colour labelling and accents while additionally refined with a gloss finish as well as an innovative magnetic catch. The three distinctive colours signify different grades of paper (18.5 g/m², 21.0 g/m² and 23.5 g/m²). As a guide for retailers and consumers, each packet features a scale, which helps in choosing the right paper. The colour black was chosen because it is preferred by design-oriented people. At the same time, black defies fast-moving fashion trends, signals durability as well as stability, and directs attention to the product name and logo.