The new Glade Expressions Fragrance Mist redefines the in-home fragrance experience. The modern, user-focused packaging is designed to appeal to the target group in an emotional way. With a refillable, vase-like, ergonomic holder that is intended to be readily accessible and to blend in with the surrounding decor, people can gently squeeze to expel a fine mist. To enable the spray to fit any environment, the holder is designed with a removable label, leaving just a small swatch of colour to identify the fragrance. The reusable system is meant to reduce the product’s environmental impact.
Credits
Client:
SC Johnson, Racine
Design:
Smart Design, New York William Gordon, Jon Mandell, SC Johnson