Food Packaging

GODIVA Wedding Collection

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The design of this chocolate box emphasises the gift-giving occasion for which it was created: the wedding. The peony in full bloom symbolises fullness, passion and prosperity. The packaging design merges the classic peony flower with the art of Chinese calligraphy. The gift box is available in two versions, red and white, and both feature a logo print and a golden ribbon with a particularly high-quality appeal. With a selection of exquisite Belgian chocolates inside, the gift fuses East and West in one elegant box.

Credits
  • Client:
    GODIVA Chocolatier (Asia) Ltd., Taipei
  • Design:
    Proad Identity, Taipei
  • Creative Direction:
    Jennifer Tsai