Red Dot Design Award
Food Packaging

Going Straight

Going Straight | Red Dot Design Award

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This project is based on the target of helping others and contributing to society. “Going Straight” features gift packages for products, such as cakes, made by prison inmates. The packages of the cakes are designed in black, white, orange and gold yellow, with orange representing the flames in an oven and golden yellow standing for the cakes. The various boxes are decorated with hand-drawn illustrations which depict work scenes to provide insight into prison life. The outer packaging features rectangular recesses which are reminiscent of barred windows.

Red Dot Design Award

[Red Dot: Junior Award]
  • Client:
    Ministry of Justice, Taipei City, Taiwan
  • Design:
    Chuan Ju Huang Tainan City, Taiwan He Hua Su, Tainan City, Taiwan
Going Straight | Red Dot Design Award