Golamago is a new kind of delivery service offered by Russian supermarkets. Its brand design was based on lamas, using their image as fast and elegant animals. The dynamic-sounding name was rendered in the form of a word and figurative mark, with a lama as the key visual at its centre to grab attention. Its design, in the form of geometrical coloured blocks, is inspired by the Russian avant-garde style of art and has become the heart of the visual identity. From the mobile app to the delivery box, the consistent implementation of the brand design achieves a striking impression.