Red Dot Design Award
Brand Development, Packaging

Goldberg & Sons

Goldberg & Sons | Red Dot Design Award

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Goldberg is a range of bitters that stands for pure enjoyment. It features a unique taste composition that distinguishes the product from other sodas. The combination of excellent ingredients makes this a premium refreshment with a crisp and fresh taste. The package design emphasises the high quality and the heritage of the brand and differentiates the various flavours thanks to a clear colour scheme. The hue of each label is continued in the design of the crown caps. Moreover, the wide bottle form stands out from competitive products.

Red Dot Design Award

Credits
  • Client:
    MBG International Premium Brands, Paderborn
  • Design:
    G-DN, Hamburg
  • head of marketing:
    Cord Hendryck Vinke
  • project management:
    Sebastian Krellmann
  • creative direction:
    Florian Gerdts