Food Packaging

Golden Scholar Cake

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At the Mid-Autumn Festival in Kinmen, Bo-Bing is a component of traditional customs. It is a game in which the players can win various cakes, for instance a Scholar Cake. The gift package for Scholar Cake is made of paper and consists of two parts. Inside, placed on a tray with a carrying handle, there are four square boxes for easy removal of the individually packed cakes, whereas the richly decorated outer packaging protects the contents. It can later be used as a traditional scholar’s cap.

[Red Dot: Junior Award]
Credits
  • Client:
    Kinmen County Government, Cultural Affairs Bureau, Kinmen County, Taiwan
  • Design:
    Chun-Hua Chiu, Yi-Han Cian, Bo-Jun Xu, Yan-Ting Fang, Jie Lee, Yi-Yu Guo, Sheng-Jhe Lao, Department of Visual Communication Design, Shu-Te University
  • Supervising Professor:
    Cheng-Chang Chen
  • University:
    Shu-Te University, Kaohsiung City, Taiwan