Red Dot Design Award
Food Packaging, Retail Packaging

Golden Spiral

Golden Spiral | Red Dot Design Award

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The packaging for Golden Spiral projects a mysterious notion of accuracy by simulating the exact biological structure of a chambered nautilus. The close and exact connection of the pieces epitomises an intricate merging of the physical structures and thus promotes the design mission of advocating for the silent chambered nautilus. In addition to proposing the idea of golden ratios, the idea is also to raise awareness that the nautilus, as a living fossil, is an endangered species due to the pollution of the ocean. Apart from adopting a gorgeous appearance, this dessert box design thus places the importance and concern of marine conservation centre stage.

Red Dot Design Award

Golden Spiral | Red Dot Design Award