Red Dot Design Award
Brand Design Relaunch


Goobay | Red Dot Design Award

Back Download

The brand image of technical accessories brand Goobay impresses with its pleasing ease. The new brand image, which emphasises the uniqueness of the name, also gives rise to a brand personality that is all its own: the “Goo”. It represents the brand approach: providing customers with the latest state-of-the-art products quickly, easily and at reasonable prices. Its emotional appeal is achieved through the design of the two letters “oo”, which stand out from the word mark like a pair of eyes due to the white background. The layout system of the eye-catchers reinforces the brand’s promotional character and allows for it to be used in numerous ways to catch attention.

Red Dot Design Award

  • Client:
    Wentronic GmbH, Braunschweig
  • Design:
    KW43 BRANDDESIGN, Düsseldorf
  • managing director:
    Michael Rewald
  • managing director creation:
    Prof. Rüdiger Goetz
  • creative direction:
    Alexander Geh
  • art direction:
    Florian Carevic, Melanie Walter
  • text:
    Max Messinger
  • account executive:
    Laura Kallenbach
Goobay | Red Dot Design Award