On the one hand, this book presents the creative work of a design agency. The cover is black and features gold embossing. With more than 1,100 illustrations, it presents 40 award-winning design projects created over the course of 15 years. On the other hand, the book is conceived as a manifesto for good design, and for attitude, commitment and passion. This is reflected in the 20 theses – at times provocative – on design. They are concise and have a full-page layout in keeping with the book cover. Every thesis is explained in further detail using works by the agency as examples.