Good ideas glow in the dark

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Aiming to communicate a successful business year despite the ongoing crisis, the Adris Group presented itself in a pavilion at the Weekend Media Festival, the largest media industry event in Southeast Europe. The pavilion was made to present the annual report of the Adris Group, a brochure that literally glows in the dark, illustrating how only good ideas can light up the path out of the crisis. The concept consisted of a room in which, upon entering, the lights faded out and the only things that could be seen were the annual reports glowing on the shelves and tables.

  • Client:
    Adris Group, Rovinj
  • Design:
    Bruketa&Zinic OM, Zagreb Brigada, Zagreb
  • creative direction:
    Vesna Durasin