Red Dot Design Award
Website, Interactive Experience

Goodbye to the Middle Ages!

Goodbye to the Middle Ages! | Red Dot Design Award

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The Russian medical company Invitro decided to create its own educational portal dedicated to sexually transmitted diseases (STDs) and thus to promote discounts and complex tests used for diagnoses. The analysis of their target audience had revealed that long descriptive texts will not pique their interest. Therefore, a different approach was chosen. Inspired by Hieronymus Bosch’s medieval triptych “Garden of Earthly Delights”, STDs are presented as lively artworks attracting attention. On the interactive site, users can explore the pictures in which frightening infections are shown as vivid characters in 3D animated graphics.

Red Dot Design Award

Goodbye to the Middle Ages! | Red Dot Design Award
Goodbye to the Middle Ages! | Red Dot Design Award
Goodbye to the Middle Ages! | Red Dot Design Award
Goodbye to the Middle Ages! | Red Dot Design Award