The original inspiration for this packaging design was taken from an old Taiwanese custom of wrapping cord around glass bottles. The packaging concept places elaborately folded cardboard on the top and bottom in order to avoid damage to the bottle, tying the two ends together using a cord. As a result, the product is reminiscent of a hot-air balloon and clearly stands out from the competition. Furthermore, the packaging offers the advantage of enabling customers to look at the product without having to unwrap it, while simultaneously minimising the use of paper. Moreover, the bottle is also adorned with fabric and cord, which lends the soy sauce a home-made touch.
Milky Way Base, Taichung City, Taiwan
Image Studio Advertising Co., Ltd., Taichung City, Taiwan