The design of these bottles for the Granini brand is part of a holistic concept for a product launch of premium-grade single-fruit juices. The key drivers were the perception of premium quality as well as the stimulation of appetite and superior taste, while ensuring an approachable, authentic and modern appeal. The design visualises a careful “Selection” of rich and tasty premium fruits, aiming to spark desire for a joyful voyage of exploring a single, lush fruit. Beautifully sliced, each fruit features a droplet rich with colourful juice that seems on the verge of dropping.
Eckes Granini Deutschland GmbH, Nieder-Olm, Germany