Red Dot Design Award
Beverage Packaging

Granini Selection

Granini Selection | Red Dot Design Award

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The design of these bottles for the Granini brand is part of a holistic concept for a product launch of premium-grade single-fruit juices. The key drivers were the perception of premium quality as well as the stimulation of appetite and superior taste, while ensuring an approachable, authentic and modern appeal. The design visualises a careful “Selection” of rich and tasty premium fruits, aiming to spark desire for a joyful voyage of exploring a single, lush fruit. Beautifully sliced, each fruit features a droplet rich with colourful juice that seems on the verge of dropping.

Red Dot Design Award

  • Client:
    Eckes Granini Deutschland GmbH, Nieder-Olm, Germany
  • Design:
    Flaechenbrand GmbH, Wiesbaden, Germany
  • Creative Direction:
    Kai Geweniger
  • Art Direction:
    Joana Wies
  • Account Management:
    Julia Hönneknövel Friedrich Detering