Greed turns you into a monster – in an ironic way this poster depicts the dark side of the human psyche. In novels and films the octopus often represents evil. In fact, however, it is not the marine creatures but the human beings who are driven by desire and greed and are inconsiderate of their environment. The poster shows a creature that is a combination of human being and octopus. The ominous-looking graphics are white against a black background and the bright red eyes enhance the creature’s monster-like impression.