Redesign Corporate Design

GRIPS Theater

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The legendary GRIPS theatre has a new director for the first time in 40 years after its founding. In the course of this, the children’s and youth theatre extends its programme for an adult audience and thus needed a new appearance. Returning to distinctive graphic elements, it remains true to the strong characteristic image of the stage. An appearance with a pronounced, contemporary visual language and typography lends the theatre a self-confident identity in neon red, which is realised in three different media formats to address all three target audiences.

Credits
  • Client:
    GRIPS Theater GmbH, Berlin
  • Design:
    anschlaege.de, Berlin
  • creative direction:
    Axel Watzke
  • art direction:
    Christian Lagé
  • concept:
    Steffen Schuhmann