Content Marketing

Guitar Center – Elevator Musicians


Many musicians are elitists about their genre, which can be discouraging to other musicians. On the other hand, the musical instrument retailer Guitar Center supports all creators – this is the core statement of this short advertising clip. The hero is a likeable nerd, who, thanks to his music store, can become an achiever in his special field: background music. Nostalgic sepia shades, close-ups and a sense of story-telling characterise the authentic and slightly eccentric atmosphere of the film.

[Red Dot: Junior Award]
  • Design:
    Bryson Schmidt, Hannah Gilbertson, Mikayla Lapierre, Nick Taormina, SCAD
  • University:
    SCAD Savannah College of Art and Design, Savannah, Georgia, USA