For the launch of this premium frozen pizza brand, the start-up company only had a small marketing budget available. Therefore, the cartons were turned into advertising space. The packaging design thus shows a range of striking headlines emphasising various product benefits. In line with the brand promise of “freshness”, the Gustavo Gusto packaging comes in an eye-catching white. The combination of product images and charming illustrations completes a pool of design elements, giving the company the freedom to create new and original compositions for various media.