The concept of this brand focuses on healthy food alternatives for individuals who are gluten intolerant and would nevertheless like to eat biscuits. The “h” in the logo stands for home-made and healthy. The sugar-free biscuits made from brown rice are shown in a minimalist look on the packaging. The font as well as the bright colours convey the character of a natural brand. The entire design visualises reliability and emphasises the fact that these foods do not contain any artificial ingredients.