In 1855 Haasenstein was the first advertising agency in Europe. In 2011 it was re-founded and adapted to fit the digital world with a new appearance. The modernised logo is a key element throughout the entire corporate identity. The history of the agency is reflected in the dimensions of the nostalgic word mark and logo, in the discreet colour scheme and in the choice of corporate typefaces. Even the analogue media are linked with the digital world, so that the logo is recognised by the latest Google image search.