Brand Identity


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A brand identity for halbacht, which means “half eight” in German, was developed to reflect the range of services which this interior design and furnishing company offers. The logotype and claim form the basis of a communicative idea that can be expressed again and again. The product worlds for private and office furnishings appear in both interacting claims on an equal footing: “at half eight you’re in the office” / “at half eight you’re at home”. The visual language also communicates the respective times of the day by means of colour contrasts, with white standing for mornings and black for evenings.

  • Client:
    Knoblauch halbacht GmbH, Markdorf
  • Design:
    Jäger & Jäger, Überlingen