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Hama is one of the leading brands when it comes to consumer electronics accessories. The company’s aim for the website relaunch was to bring the brand closer to a broad target group of retail partners and end users. A challenge thereby was to present the huge range of over 18,000 products in an easy-to-understand interface design which allows the users to quickly find the products they are looking for. Under the guideline of a strict “Mobile First” strategy user experience design was applied to develop a website that allows to navigate smartphones and tablets easily.

  • Client:
    Hama GmbH & Co KG, Monheim
  • Design:
    Playframe GmbH, Berlin
  • Creative Direction:
    Patrick Boltz
  • Art Direction:
    Melanie Ickert, Sebastian Häusler
  • Graphic Design:
    Rafael Fong
  • Project Management:
    Vicky Tiegelkamp
  • Digital Concept:
    Ronald Kunz, Berlin
  • Digital Concept:
    Thilo Thamm, Berlin