To convey complex financial services in an easy-to-understand way, the corporate appearance of the Hana Financial Group uses a series of pictograms. This new visual system thus allows for an intuitive communication, illustrating the customer-oriented attitude of the Korean financial service provider in a highly likeable way. The pictograms are designed and developed as a two-way communication system for both employees and customers, helping them to communicate together through a shared visual language. The visuals are consistently used at various customer touch-points, not only for easier communication but also for efficient brand management.
Hana Bank, Seoul
Jae Un Jeon
Chamin Hong, Sinhwan Kim, Soyoung Han, Sangho Lee, FRUM Daeyeon Kim, Dongsu Jung, Sungchul Kim, Hana Bank
Jae Ok Lee
Chamin Hong, Sinhwan Kim, FRUM Daeyeon Kim, Dongsu Jung, Sungchul Kim, Hana Bank Younghoon Haam, Mnemonic, Seoul