The Hands Up series is a product range for girls in Asia, who tend to be shy about using deodorants and depilatory products. The unique product packaging achieves a witty brand identity. Arm-shaped embossing is added to the packages, urging users to put up their hands with confidence. Complemented by a smiling face as the key visual, the containers look like people putting up their hands out of joy and excitement at a concert. The paper boxes and spray cans encourage in a humorous way to interact with the arm-shaped embossing.