Red Dot Design Award
Event & Exhibition Poster

Hanhe Mengjue

Hanhe Mengjue | Red Dot Design Award

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Combining the traditional Chinese ink painting technique with Japan lacquer art, the “Hanhe Mengjue” poster design aims to create a visual language that also expresses a kind of transformation. On a symbolic level, the “Hanhe” generation refers to each person in a cold society, while “Mengjue” references the spirit of contemporary people awakening. At the same time, the collision and mutual integration of the traditional ink painting language of “Jibai Danghei” with the lacquer art of “Jihei Dangbai” also embodies a merging of traditional culture and contemporary visual design.

Red Dot Design Award

Credits
  • Client:
    Chengmei Brand Design Company, Wuhan, China
  • Design:
    Chengmei Brand Design Company, Wuhan, China
Hanhe Mengjue | Red Dot Design Award
Hanhe Mengjue | Red Dot Design Award
Hanhe Mengjue | Red Dot Design Award