The underlying philosophy of Hanseatic Bank is reflected in the ambition that its services are simple and self-explanatory. With the motto “Einfach machen” (Making it simple), the 2017 annual report focuses on simplicity as a competitive factor. Its easy-to-understand structure and intermediate pages give direction to the reader. Furthermore, the reduced illustration style aims to make the report approachable and likeable for the target groups. The typographic and graphical stringency of the annual report invites readers to learn more in detail about the financial institute.