The Hansgrohe booth at the ISH 2019 trade fair in Frankfurt am Main, Germany, focused on the main theme of a “Digital Megacity”, a concept that picked up digitisation as a ubiquitous trend and combined it with the company’s role as a global player. It featured two spacious brand name houses located on a central boulevard, leading into a hospitality area. A translucent, partly backlit facade using light shades and natural materials inside served to communicate the brand promise of human closeness. The main focus, however, was on the “RainTunes” multisensory shower experience, which via an app allowed different spray types to be combined with light, sound and scent to create various scenarios.
Hansgrohe SE, Schiltach, Germany
1zu33 GmbH, Munich, Germany
Myrzik & Jarisch, Munich, Germany
Messen und Ausstellungen Hansgrohe, Alpirsbach, Germany