Red Dot Design Award
Food Packaging


Happiness | Red Dot Design Award

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This gift packaging for cakes wants to embody what is special about Taiwan. It consists of a box covered by a two-piece cuff which can be pulled out to both sides. A magnetic disk, located inside the box, ensures high stability. Both the box and the cuff feature illustrations in harmonious pastel tones. Placed side by side, they form an image which tells the story of the manufacturing company Pao Chuan and its founder who started the business selling cake in the streets of Taichung. The image reflects the entrepreneurial spirit and the idea of sharing the happiness which cake can bring.

Red Dot Design Award

[Red Dot: Junior Award]
  • University:
    Chaoyang University of Technology, Taichung City, Taiwan
  • Design:
    Ssu-Min Huang Yu-Lin Shen Wan-Zhen Lyu Si-Yu Chai Yu-Chiao Chen Chaoyang University of Technology
Happiness | Red Dot Design Award