Red Dot Design Award
Postcard Illustration


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These illustrations, dealing with the issue of environmental protection, are inspired by the rubbish that is thrown away every day. Initially, the design depicts untouched nature using coloured pictures painted by hand. Some of the individual illustrations are combined to form a unit, thus telling a story about two creatures that live a secluded life in a cave, plant trees and recycle resources that keep on being dropped into their surroundings as rubbish. Their adventure begins when they accidentally come into contact with the human world, which is very different from theirs. The aim of the work is to show how important a healthy environment is for every-body.

Red Dot Design Award

  • Client:
    Shu-Te University, Kaohsiung City
  • Design:
    Shu-Te University, Kaohsiung City Chihlee Institute of Technology, New Taipei City
  • creative direction:
    Aaron Yin
  • art direction:
    Chun-Wen Chao, Kai-Li Wu
  • concept:
    Jui-Chieh Hung, Kai-Li Wu, Chun-Wen Chao
  • graphic design:
    Kai-Li Wu
  • photography:
    Jui-Chieh Hung
  • illustration:
    Jui-Chieh Hung, Kai-Li Wu
HATCH UP | Red Dot Design Award