The HATO restaurant has devoted itself to fine Asian cuisine, offering its guests in Zurich and St. Moritz exotic creations of the highest quality. An opulent looking brand design, including the naming and a unique visual language, was developed on the basis of straight lines in order to market the restaurant. The overall impression is characterised by a playful use of the individual design elements. The red logo resembles a wax seal, the delicate lines of which are continued in the motif design. The brand design has not only been attractively implemented in the stationery, but also in the design of the interior and of the house sake label.
Sandro E. Büeler, Atelier Estimo AG, Zurich
Dr. Wolf Wagschal, WW Worldwide Hospitality GmbH, Zurich