Print Campaign

Hear the Silence

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The world is full of noises: airplanes, church bells, construction workers with heavy tools tearing up the street, and even the alarm clock with its loud ringing. This advertising campaign takes a surprising approach to expressing how Würth earplugs silence these noises. In a series of graphic motifs, the elements that produce noise, such as the engines of an airplane, were simply replaced by pack shots of the earplugs. The strong colour contrast between the green earplugs and the black illustrations increases the convincing effect and directs the view to the claim “Hear the silence”.

Credits
  • Client:
    Adolf Würth GmbH & Co. KG, Künzelsau
  • Marketing Director:
    Regina Schmezer
  • Design:
    Scholz & Friends
  • Chief Creative Officer:
    Matthias Spaetgens, Robert Krause
  • Creative Direction:
    Mathias Rebmann, Björn Kernspeckt
  • Art Direction:
    Max Marohn, Cedric Soltani
  • Text:
    Florian Schäfer
  • Account Management:
    Yvonne Haupt, Alexander Wittner, Larissa Hunekohl