Event Design

Heidelberger Druckmaschinen Trade Show Exhibition drupa 2012

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Designed in line with the motto “Discover HEI” for the drupa 2012 print media trade fair, this booth showcased a brand wall as the thematic and visual basis for the various themed zones. Real printing plates were combined to display various keywords from the latest “HEI” campaign of this Heidelberg-based company. Serving as a medium for product communication, LED screens integrated into the wall provided information about the company’s products. The terrace-like platform in the middle of the booth featured a service centre that was further highlighted by a typographical sculpture.

Credits
  • Client:
    Heidelberger Druckmaschinen AG, Heidelberg
  • Design:
    SCHMIDHUBER / KMS BLACKSPACE, Munich