Druckmaschinen Trade Show
Exhibition drupa 2012
Designed in line with the motto “Discover HEI” for the drupa 2012 print media trade fair, this booth showcased a brand wall as the thematic and visual basis for the various themed zones. Real printing plates were combined to display various keywords from the latest “HEI” campaign of this Heidelberg-based company. Serving as a medium for product communication, LED screens integrated into the wall provided information about the company’s products. The terrace-like platform in the middle of the booth featured a service centre that was further highlighted by a typographical sculpture.