The name of helia, a new global network to house data and digital businesses, means “ray of the sun” and represents the sunlight as well as the variation of data. Based on the central idea to unify data as well as creative work and to establish a universal language. Inspired by the company’s analytic capabilities, a computer algorithm was developed that creates unique data-informed expressions of the brand identity. The visual language utilises precise data inputs informed by the sunrise and sunset time cycles as well as real-time weather and geographic information. As the final output, each piece, analogue or digital, is marked with a unique data stamp.