With branches in different locations in Greece, this new souvenir concept store chain provides local quality products and introduces young designers from each region. The brand name, hellofrom, is inspired by combining simple everyday words used for greeting people and talking about their origin. A clear and unpretentious logo, designed to blend in with any location, forms the basis of the company’s visual identity. The slogan, “Making great things since 3200 BC”, celebrates Greek creativity. Each location acquires a different hero icon which defines the place without having to use its name. For this reason, the word mark is combined with changing icons depicting things such as mermaids or owls.