Red Dot Design Award


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The designers, whose motto is “winning over people”, felt it was their obligation to help people and designed an appeal for dona-tions in the form of a poster, which they provided to charitable organisations for free, and in this way they could support the Japanese population after the earthquake and the tsunami. The design, inspired by the world-wide recognisable images of drones, utilises a top view of the destroyed nuclear plant and modifies the topographic layout of the plant as well as the steam to create the letters “HELP” for the appeal.

Red Dot Design Award

  • Client:
    SHE for Japan, Scheufele Hesse Eigler, Frankfurt/Main
  • Design:
    Scheufele Hesse Eigler, Frankfurt/Main
  • creative direction/concept:
    Oliver Hesse
  • graphic design:
    Katrin Janka, Maria Michel
  • text:
    Oliver Hesse
  • project management:
    Katharina Fritz
  • illustration:
    Francesco Strazzanti