packaging design

Hemme Milk Pouch

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The new Hemme Milch look lives on contrasts. Just like its leading figures, the cows: over 400 years of traditional milk production encounters future-oriented branding in a milk pouch that is as familiar as it is innovative. The typography that is continually reduced in size reminds of flowing milk and, together with the coloured heart, breaks up the reduced coolness of the otherwise black-and-white appearance.

Credits
  • Client:
    Hemme Milch
  • Design:
    Heine Warnecke Design GmbH, Hannover
  • creative direction/art direction:
    Dirk Heine, Cord Warnecke
  • concept/project management:
    Dirk Heine, Cord Warnecke
  • graphic design/illustration:
    Dirk Heine, Cord Warnecke