Red Dot Design Award
Packaging

Herb Human 18

Herb Human 18 | Red Dot Design Award

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Herb Human 18 is a tea assortment from the Taiwanese mountain region of Alishan, where every year more than 10,000 people celebrate the first light of morning at 4 a.m. The packaging design captures this inspiring moment by employing true-to-nature colouring. Each box highlights a different label and contains two tea tins. The round tins feature a golden lower half and an upper section with prints in quiet hues of grey. Opening the tin reveals the golden tea container, which is reminiscent of the warming moment when the sun rises.

Red Dot Design Award

Credits
  • Design:
    I’DER Visual Image Design, Taichung City
  • Client/Publisher:
    Chih-Ching Wu, Yun-Shan Tea Workshop, Chiayi City
  • Creative Direction:
    Izen Tu
  • Graphic Design:
    Yu-Hsiang Ning, Ru-Rong Chang
Herb Human 18 | Red Dot Design Award