Brand Design, Packaging

HitotubuKanro Regular Candy

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The brand design of HitotubuKanro was developed to appeal to women. Instead of making the word “ro” a Katakana (a Japanese character) square, the designer rounded the corners of the logo, so that it has the shape of a piece of candy. The contour of the logo is used as a key visual in different colours. This gives the product a soft and cute image. Celebrating its 100th anniversary, the company established its first original store. The new design evokes consumers’ feelings from childhood.

  • Client:
    KANRO Co., Ltd., Tokyo
  • Design:
    DRAFT Co., Ltd., Tokyo
  • art direction/concept:
    Akiko Sekimoto
  • graphic design:
    Akiko Sekimoto, Kazuya Iwanaga
  • production:
    Toshiaki Kawamata, Minako Nakaoka, Sachiko Hosoda, Ruri Fujimura