Red Dot Design Award
Poster | Red Dot Design Award

Back Download is an online platform established by the Hong Kong Professional Photographers Network, a group of celebrated photographers in Hong Kong. Its objective is to unite professional photographers and support them by opening up more working opportunities. This image poster was created to introduce the network to photographers and professionals in the advertising and design industry. The visual analogy is a tree formed by a camera, shutters and flashes, while the tree’s roots are formed by many remote-release cables that symbolise the platform as a far-reaching network.

Red Dot Design Award

  • Client:
    Hong Kong Professional Photographers Network, Hong Kong
  • Design:
    A Green Hill Communications Limited, Hong Kong
  • creative direction:
    Raymond Ng
  • photography:
    Genmay Printing Press Limited
  • printing:
    Joe Lam