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Peak performances as the focus of this poster series describe the high standards of paper manufacturer Scheufelen. The design concept uses the visualisation of human and physical peak performances, for example the deepest dive, the creation of the brightest beam of light and a representation of the building of the most powerful telescope, to create a direct analogy to the performance capacity of this company and to communicate their values to the client: high standards, independence and creativity.

  • Client:
    Papierfabrik Scheufelen GmbH & Co. KG, Lenningen
  • Design:
    Strichpunkt Design, Stuttgart
  • creative direction:
    Jochen Rädeker
  • art direction:
    Kirsten Dietz
  • graphic design:
    Julia Ochsenhirt, Agnetha Wohlert
  • project management:
    Marc Schergel