The key idea in designing this corporate website was to underscore the unique selling propositions of the commissioning client. With the help of strong imagery, it creates service and product worlds that aim to provide site visitors with a concrete overview of the benefits and added value provided by Hoerbiger technology. The primary navigation delivers a comprehensive first view of the website and fast access to relevant additional information. A highlight of the employed web technology is to put out visitor-targeted content, as the website detects the region from which a page is accessed, based on the transmitted IP address. The system then automatically supplies the user with content that is relevant to his or her location.