Brochure

Holtzbrinck School of Journalism

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The Holtzbrinck School of Journalism is a leading training ground for modern business and finance journalism. To attract new trainees and also new partners, the booklet needs to capture tradition and modernity. A serif typeface for the headlines gives each chapter a strong recognisability, while a clean sans-serif typeface for the copy reflects the school’s contemporary attitude. Visual cues to classic tools, such as typewriter paper-scale markings and a quill, take turns with nods to the digital era, including slashes, iPad-like rounded corners and metallic finishing.

Credits
  • Client:
    Verlagsgruppe Handelsblatt GmbH & Co. KG, Düsseldorf
  • Design:
    Scholz & Friends
  • Managing Director:
    Brigitte Fuchs
  • Managing Director Creation:
    Jörg Sachtleben
  • Creative Direction:
    Dirk Schmidt, Ronny Karoussiotis
  • Management Supervisor:
    Daniel Casper
  • Account Management:
    Kerstin Mückenheim, Franziska Kuhs
  • Art Direction:
    Sabine Müller
  • Image Editing:
    Lars Hämmerle
  • Production:
    Daniel Jäger
  • Text:
    André Bastian, Ariane Mühletaler