Red Dot Design Award
Take-Away Packagings


holyfields | Red Dot Design Award

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In order to maximise the enjoyment of fast food in these fast-paced times, the take-away restaurant holyfields favours a lovingly created packaging design. Instead of dynamic photographs, sophisticated drawings are used, which are indicative of the high quality of the carefully prepared dishes. Clever, humorous stories about ingredients, dishes, chefs and the eaters themselves underline the special culinary experience. Conceived as a treat for the eyes as well as food for the soul, an emotionally appealing overall image is created.

Red Dot Design Award

  • Client:
    Holyfields Restaurant GmbH & Co. KG, Düsseldorf
  • Design:
    loved gmbh, Hamburg
  • creative direction:
    Mieke Haase, Judith Stoletzky
  • art direction:
    Christiane Eckhardt
  • layout:
    Tilo Pentzin
  • illustration:
    Jeanne Detallante
  • account director:
    Peter Matz