Homeward Bound is a groundbreaking initiative for women in science, culminating in an all-women expedition to Antarctica. The project aims to create a global collaboration of women leaders capable of influencing policy and decision making to determine the future of our planet. The identity re-imagines the traditional symbols for male and female and presents them in collaboration, overcoming preconceived notions of gender and negative stereotyping. The marque itself is hand-drawn – individual and expressive, easily recreated by anyone. It also symbolises the personal commitment and passion among the participants joining the project.
Polly Sands, Amie Eramo
Homeward Bound, Melbourne, Australia
Lachlan McDougall, Ania Drozd
Kess Broekman-Dattner, Oh Yeah Wow, Melbourne, Australia