Advertising Illustration

House of Diversity

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The recruiting and employer branding campaign House of Diversity focuses on stories of employees, staged with illustrations by the international artist Signe Kjaer. The illustrations are intended to underline the diverse opportunities for development and demonstrate that employees are at the heart of the “Haus der Barmherzigkeit”. The playout on social media, digital, out-of-home and via various BTL measures resulted in a measurable increase in job applications.

Red Dot

Credits
  • Client:
    Haus der Barmherzigkeit, Vienna, Austria
  • Design:
    Kobza and The Hungry Eyes (KTHE), Vienna, Austria Signe Kjaer Illustration, Grenaa, Denmark
  • Project Team:
    Kobza and The Hungry Eyes (KTHE): Rudi Kobza (CEO) Christoph Pöll (Art Direction) Cornelia Neidhardt (Creative Direction) Lukas Binder (Account Director) Philipp Hagenauer (Project Management) Julia Wöhrer (Text)

    Nikolaus Leischko (Concept)
House of Diversity
House of Diversity
House of Diversity
House of Diversity

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