Magazine

HowTo 2

Back

To raise its profile as a competent communications specialist, the advertising agency Ogilvy & Mather decided on a magazine as a marketing instrument. The second issue features target-group-specific guest authors from universities, the communication industry and trade. Interesting and diversified artworks by renowned illustrators characterise the high-quality design of the periodical. This high standard of design is complemented by production refinements such as Japanese binding, bound inserts and ribbon markers.

Credits
  • Client:
    Ogilvy Deutschland, Frankfurt/Main
  • Design:
    Ogilvy Frankfurt, Frankfurt/Main
  • creative direction:
    Helmut Meyer, Delle Krause
  • art direction:
    Helmut Meyer, Catrin Farrenschon
  • project management:
    Delle Krause, Jonas Bailly
  • illustrations:
    Hampus Ericstam/peppercookies.com, Markus Färber, Nora Fehr, Aisha Franz, Andreas Gefe, Sarah Illenberger/Emeis Deubel, Aerosyn-Lex Mestrovic, Doc Robert/2 Agenten, Keiichi Tanaami, Mario Wagner/2 Agenten, Nick White/Heart